Mike Simonsen is the founder and president of real estate analytics firm Altos Research, which has provided national and local real estate data to financial institutions, real estate professionals, and investors across the country for more than 15 years. An expert trendspotter, Mike uses Altos data to identify market shifts months before they hit the headlines.
I always say there are three big questions for buyers and sellers in real estate: “What’s for sale?”, “How much is my house worth?” and “How’s the market?” Consumers can easily answer the first two questions with listing apps like Redfin and Zillow, so the real differentiator is being able to answer the market questions, like: “Is now a good time to buy?" or "Can I afford to live here?"
By adding live Altos market data charts to your website, you’ll become a trusted destination for local market insights.
If you have a “Communities” section, you can embed live Altos charts and statistical graphics for each area into your community pages. These are all active images which automatically populate with fresh data each week, and direct back to your market report when clicked. Popular charts and stats to show include Median Price, the Real-Time Market Profile, and the MAI.
Another way to display the data is by adding a “How’s the Market?” button or navigation element to your site, which takes you to a page with a series of charts or images that can be clicked to load the full version of the market report.
You can even just add a button or header that says, “Get your free market report today”, with a series of links to your reports for different areas.
Want to learn more about market data? Download our new eBook, "How to Use Market Data to Build Your Real Estate Business."