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How to Use Real Estate Market Data on Social Media [+Example]

By Mike Simonsen on January, 13 2021

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Mike Simonsen

A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country.

Coming up with great social media content can take a lot of time and effort. With Altos data, you’ll have fresh content to share every day. We recommend posting any of the stats and charts from your report (which you can do with one click), and adding a little market commentary to demonstrate your expertise.

Don’t forget to include a call to action so people know what to do with the data. For example, if you share the Market Action Index (MAI), you might say, “We’re seeing some great buying opportunities right now in Leesburg. Click the image below to view the full version of the report, and don’t forget to subscribe.”

You might also include some prompts around certain life stages, such as “Have you outgrown your existing home? Kids left the nest? Thinking about investing in real estate? Ready for a vacation home outside the city?”

Again, promoting a city-wide report can often make sense, so that people who click will need to search for their own zip code in your report (and provide their lead info). Click here to run a report for your area.

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