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How to Use Real Estate Market Data on Social Media [+Example]

By Mike Simonsen on January 13, 2021


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Mike Simonsen

Mike Simonsen is the founder and president of real estate analytics firm Altos Research, which has provided national and local real estate data to financial institutions, real estate professionals, and investors across the country for more than 15 years. An expert trendspotter, Mike uses Altos data to identify market shifts months before they hit the headlines.

Coming up with great social media content can take a lot of time and effort. With Altos data, you’ll have fresh content to share every day. We recommend posting any of the stats and charts from your report (which you can do with one click), and adding a little market commentary to demonstrate your expertise.

Don’t forget to include a call to action so people know what to do with the data. For example, if you share the Market Action Index (MAI), you might say, “We’re seeing some great buying opportunities right now in Leesburg. Click the image below to view the full version of the report, and don’t forget to subscribe.”

You might also include some prompts around certain life stages, such as “Have you outgrown your existing home? Kids left the nest? Thinking about investing in real estate? Ready for a vacation home outside the city?”

Again, promoting a city-wide report can often make sense, so that people who click will need to search for their own zip code in your report (and provide their lead info). Click here to run a report for your area.

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