I always say there are three big questions for buyers and sellers in real estate: “What’s for sale?”, “How much is my house worth?” and “How’s the market?” Consumers can easily answer the first two questions with listing apps like Redfin and Zillow, so the real differentiator is being able to answer the market questions, like: “Is now a good time to buy?" or "Can I afford to live here?"
If you have a “Communities” section, you can embed live Altos charts and statistical graphics for each area into your community pages. These are all active images which automatically populate with fresh data each week, and direct back to your market report when clicked. Popular charts and stats to show include Median Price, the Real-Time Market Profile, and the MAI.
Another way to display the data is by adding a “How’s the Market?” button or navigation element to your site, which takes you to a page with a series of charts or images that can be clicked to load the full version of the market report.
You can even just add a button or header that says, “Get your free market report today”, with a series of links to your reports for different areas.